Mosaiqe - a UK based wooden watch brand, wanted a digital strategy to help increase online sales.
CHALLENGE
- Offline and online systems not integrated
- Custom online shop compromising sales opportunities
- Difficulty in tracking website performance
TOOLS
- Google Analytics
- Shopify
- Google Sheets
- Facebook Ads Planner
SERVICES
- Digital strategy
- Replatforming
―Approach
An initial audit was carried out to understand the systems and processes in place. Working closely with the clients we were able to indetify areas of improvement. We then put together a Digital strategy for Mosaiqe to realise the ecommerce potential of their business.
What was accomplished:
1.
Replatforming: from a custom online shop, to Shopify.
with accounting and offline integrations providing better management of stock and analytics.
- 133%+ Online revenue growth
- Bounce rate drop from 35% to 0.72%
- Full visibility of shopping behaviour
2.
Greater visibility of Campaign Performance.
Enhanced ecommerce, now allows the team to track the performance of marketing campaigns in line with sales conversions.
